Hotel Rue 199 Corporate Design

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Jochen Schmiddem developed a corporate design study for the hotel RUE 199 in Essen. 
Modern, international cuisine needs a stage. The open-plan restaurant allows uninhibited views into all directions. See and be seen are as part of this place as is the menu. The round columns become oversized floor lamps and structure the space.

The lighting plunges the room repeatedly into different light depending on the time of day or year and thus transforms it into a unique experience. People sit by the bar or fireplace setup to wait, talk or hang out.